This project was to design the websites for Hong Kong and China, leveraging an existing brand identity. The objective was to align with the newly rebranded Australian website while customising the design to appeal to a diverse international market.
My responsibilities included refining the wireframes and producing the UI design using Adobe XD. I also coordinated content with internal stakeholders and liaised with external web agencies.
Role: Wireframe Refinement, UI Design
Web Agencies:
Webquem for the Hong Kong website (CMS: Mura)
Sinorbis for the China website (Saas platform)
UI Design Process in Adobe XD: It’s used for communication with web agents and internal stakeholders.
Invitation Design for a Client Appreciation Event. This design was used for both printed and digital invitations.
Role: Art direction and design.
As a WeChat content designer, I created the design template that aligns with the brand identity. I also made sure each article was easy to read and visually appealing through formatting and the creation of engaging banners. I played a key role in publishing 2-3 articles a month, helping to maintain a consistent online presence and connect with our audience effectively.
My responsibilities: Design template set up, banners creation and monthly typestting.
This project was initiated to establish a visual identity for a client appreciation event celebrating the enduring friendship between Australia and China. The event brought together approximately 150 guests, including distinguished individuals from both the Australian and Chinese governments, such as the Hon. Chris Bowen MP, the Hon. Chris Minns, and senior Chinese government officials.
As a member of the marketing team, my responsibility was to create the visual identity for the event. I crafted a Duanwu logo that served as the symbol of the celebration. The logo embodies the theme of the Dragon Boat Festival, which is integrated into its design.
Additionally, I produced various event materials, including the landing page, email invitations, registration forms, stationery, and event merchandise. We also developed a series of WeChat posts for the event.
The logo was prominently displayed during the event, which had an audience of over 150 people, and it gained exposure through mainstream media in both Australia and China.
The Duanwu logo was prominently displayed at the event vanue.
Duanwu logo design.
Stationary design for Duawu event
Event landing page with online registration forms. Set up using HubSpot for the page, emails, and forms.
A series of WeChat articles were released to promote the event. I took charge of the design and typesetting for these WeChat posts.
I redesigned the Moelis Australia company brochure, following the rebrand guideline in 2020. The images chosen reflect the value of Moelis Australia’s band value of excellence, enterprise. The upgraded format gave the company booklet a refresh look.
Role: Art Direction amd design.
I designed an 8-page booklet for Moelis Australia SIV Funds, adhering to their existing branding guidelines. My responsibilities for this project included creating the layout and graphics, as well as managing the print production.
Roles: Layout design, print production.
Invitation Design for a Client Appreciation Event Melbourne Cup. This design was used for both printed and digital invitations.
Role: Art direction and design.
Role: Art Direction, design.
Client: Moelis Ausralia
This invitation was designed for myself. It combines beautiful hand-painted watercolor flowers with modern Chinese characters, showing the blend of Western and Oriental cultures. It reflects the background of living in Australia with Chinese origin.
Roles: Art direction, design.
